One to try: Not your ordinary donut shop, 'ello pops up at K11 Art Mall
07 Sep 2020
The story: From now until 15 November, artisanal doughnut eatery ‘ello has found a home at the buzzy K11 Art Mall in TST. Putting a contemporary twist on this “hole in one” treat, ‘ello will be serving an assortment of hand-crafted doughnuts from savoury to sweet and even ice-cream filled. Whether fried dough is something you appreciate or do-nut (see what we did there?), a hearty treat from ‘ello is enough to put a smile on one’s face.
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The vibe: Situated at the Art Mall podium, the 500-square-meters kiosk is (most likely!) a hard one to miss due to its holographic and chrome interiors as if you are enveloped in some sort of illusion. And the surrounding mirrors stand as a means to “capture the echoes of hellos” and aid in establishing a rapport or connection with each other even in the current climate.
On the menu: Picture this, your favourite savoury foods in a doughnut bun like a hotdog. Intrigued? At ‘ello, a selection of hotdog-styled savoury buns is available either as an afternoon pick-me-up or even a light lunch or dinner option. Highlighting the main event, the Mala Beef & Egg bun (HK$72) is made with a light-numbing Sichuan-spiced beef giving the meal just enough kick to go back for seconds and thirds. For something heartier, the Crispy Pork bun (HK$72) is audibly crispy (of course, duh!) on the outside and juicy on the inside. Alongside the pickled burdock and house-made mayo, this one delivers a unique flavour profile. As a meat-free option, the stir-fried Vegetarian Thai Pork bun (HK$68) is also not to be missed.
Diving the sweets, the K11 doughnut eatery has taken the liberty of modernizing classic and well-loved combinations resulting in more refined flavours that will stand the test of time. Case in point: the can’t-go-wrong Hazelnut Chocolate and Banana ($48) just got sweeter thanks to its crème brûlée crust topped with orange lace tuile. And the childhood favourite “Peanut Butter & Jelly” combo just got upgraded to a PBJ semifreddo (HK$68) sandwiched doughnut. It does not get any better than that, right? Wrong. A best of both worlds, ice cream doughnuts are also available at ‘ello if a cold one is your thing. For a sense of #HomeKong, tuck into their signature HK Milk Tea (HK$58) drizzled with condensed milk.
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To top it off, a selection of HK$45 sips such as the House-made Kombucha, refreshing Mango and Red Dragon Fruit Soda, the fragrant Apple Honey Matcha, and more are on offer. Something else that goes perfectly with doughnuts is the citrusy and aromatic Yuja pop! craft beer, made in collaboration with a local brewery, Carbon Brews. And if you need a quick caffeine fix, coffee options are also available.
What else: Exclusive merch such as colourful T-shirts, bags, sticker packs and pins are available at the in-store vending machine. And in partnership with D-mop graphics, a DIY booth is there at your perusal to create your own t-shirts and totes, and unleash the artist within.
PR Speak: “All it takes is [a] “hello” to open endless opportunities.”
'Ello, B2 Atrium, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui; @ello_donut