A New Era: KFC Hong Kong introduces plant-based burger and nuggets

by: Abegaile Legaspi
29 Jun 2020

Following last summer’s successful trial run of the Beyond Fried Chicken in the US by the world’s largest restaurant chain, Hong Kong diners will no longer miss out. Continuing to take a step in the green direction, KFC HK introduces the “still finger-lickin good” New Era Series: The New Era Nuggets (HK$29 for 5 pieces a-la-carte, HK$39 combo) and the New Era Burger (HK$49 a-la-carte, HK$59 combo). 

Continuing the trip on the plant-based chicken train, the ‘green’ nugget is made with non-GMO and plant-based protein free of cholesterol and synthetic hormones. Fried to perfection, the tender and juicy nuggets are best paired with the classic BBQ sauce. 

Still hungry? Head to one of these Hong Kong vegan restaurants

While the meat-free burger contains soy, wheat, pea protein and organic grains that are cholesterol-free and saturated fat-free. Served with Italian focaccia, sliced cheese, salad dressing, BBQ sauce, fresh lettuce, tomatoes and tortilla - this meal makes for a satisfying lunch!

Starting from Monday 29 June, the plant-based meals will be available at selected locations (see down below). To celebrate the occasion, a custom KFC x 9FIFTY snapback cap  (HK$359) featuring the one and only Colonel Sanders can be purchased alongside any order of the New Era Series.

After 11am, the New Era series and the KFC x NEW ERA Custom 9FIFTY Snapback are available at the following KFC locations: 

Hong Kong Island
  • Unit A of Shops 42-68, G/F, Admiralty Centre, 18 Harcourt Road, Admiralty

  • 1/F., Unicorn Trade Centre, 127-131 Des Voeux Road Central, Central

  • Shops 4 & 5 on G/F and Shops A & B on 1/F, 112 Johnston Road, Wan Chai

  • Shop Nos. 2A-2, 2/F., Sun Hung Kai Centre, 30 Harbour Road, Wan Chai

  • Flat A1 on G/F., 1/F. & 2/F., East South Building, 479 & 481 Hennessy Road, 29 Percival Street, Causeway Bay

  • Shop No. 101, 1/F., Stanley Plaza, 23 Carmel Road, Stanley

  • Shop A, G/F & 1/F, 2-4 Cameron Road, Tsim Sha Tsui

  • Shop B3, Treasure World, Site 11, Whampoa Garden, Hung Hom

  • Shop OT G19, G/F, Ocean Terminal, Harbour City, Tsim Sha Tsui

  • Shop No. L2-1, Level 2, apm, Millennium City 5, 418 Kwun Tong Road, Kwun Tong

  • Portion of G/F & 1/F, Mongkok Bldg, 546-548 Nathan Road, Mong Kok

  • Shop Nos. G38-G39, Ground Floor, Olympian City 2

  • Shop Nos. 130-131, Level 1, Moko, 193 Prince Edward Road West, Mong Kok

New Territories
  • Shop 7 on G/F & 1/F, Wing Light Building, 68-76 Castle Peak Road, Yuen Long

  • Shop Unit 301, Level 3, Maritime Square, 33 Tsing King Road, Tsing Yi

  • Shop Units G61-62, Popcorn II, 9 Tong Chun Street, Tseung Kwan O

  • Shop Nos. 26C, 26D & 27, Level 3, Shatin Centre, Shatin

  • Shop Nos. 2107 on Level 2 of MOSTown, No. 18 On Luk Street, Shatin

  • Shop Nos. G02-G03, G05 & G28-G31, G/F, Citywalk 2, 18 Yeung Uk Road, Tsuen Wan